Frag New Brand Identity, 2022

Founded in 1921, Frag is an Italian manufacturer of seating and furniture with leather and leather upholstery. His traditional heritage of craftsmanship and knowledge, typical of the best made in Italy, has over time met the creativity of numerous international designers, creating collections that interpret memory with sensitivity and contemporary taste. Choice Studio, in collaboration with the design and brand management firm R+W, oversaw the entire brand image of this historic company: from catalogs, to the website, to invitations to world-class events such as the Salone del Mobile Milan and Shanghai.