The Sister Hotel, 2019

The Sister Hotel is a concept of hospitality born within the Six project, a container of innovative ideas in a secret space of old Milan, of which Choice Studio is an integral part in the physical space and in the role of art direction. Inspired by the “hôtel particulier”, exclusive urban dwellings destined for the nobles of the past, it consists of nine rooms, each with its own specific identity, all played on a mood in balance between memory and contemporaneity. The image, in harmony with the visual concept of the Six project, shows an identity that is at the same time refined and welcoming, through the use of coral red, black and gold, while the naming recalls the original destination of the building with slight playfulness: an ancient monastery.